Sitting Down With Kim Thayil at Easy Street Records

Sitting Down With Kim Thayil at Easy Street Records

A Screaming Life: Into the Superunknown with Soundgarden and Beyondis Kim Thayil's first book. A memoir from the guitarist who co-founded Soundgarden. It's published by HarperCollins, written together with Adem Tepedelen, and it had been on our radar from the moment we heard it existed.

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90 Face Tee

90 Face Tee

The 90 Face Tee is the one that stares back. Our bold '90' sits right in the eye of a stylized face — a nod to the artists, skaters, and music-scene characters who always saw the world a little differently.

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How Soundgarden Started Wearing 90 The Original — And Why the Stretch Was Their First Choice

How Soundgarden Started Wearing 90 The Original — And Why the Stretch Was Their First Choice

December 1989. The beginning of a story that took 35 years to tell fully.

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90 The Original Tee

90 The Original Tee

The one that started it all. Worn by grunge kids, garage bands, and true originals since day one. This tee isn’t just merch—it’s a movement. Clean. Bold. Built to last. Welcome to the family.

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90 The Original Legends

90 The Original Legends

Chris Cornell in the Classic 90 Tee — worn loud on stage by one of grunge’s most powerful voices.

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Now in store: books

Now in store: books

We've added a whole new section to 90 — a curated bookshelf of music biographies, grunge histories, and the stories behind the bands and boards we grew up on. Small on purpose. Every title earned its spot. Go take a look.

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90 The Original White Tee

90 The Original White Tee

The one that started it all. Worn by grunge kids, garage bands, and true originals since day one. This tee isn’t just merch—it’s a movement. Clean. Bold. Built to last. Welcome to the family.

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This Angry Pen of Mine: Recovering the Journals of Layne Staley by Layne Staley

This Angry Pen of Mine: Recovering the Journals of Layne Staley by Layne Staley

Layne Staley's own words, recovered from the journals he left behind. Lyrics, sketches, fragments — the things that didn't make it onto record. This isn't a biography. It's the inside of his head, on the page. Family-authorized. Proceeds support the Layne Staley Memorial Fund.

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<strong>90 The Original Legends</strong>

90 The Original Legends

Chris Cornell in his element — the voice of a generation, the style of the underground.The Classic 90 Long Sleeve, straight from Seattle’s golden era.

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