How Soundgarden Started Wearing 90 The Original — And Why the Stretch Was Their First Choice

How Soundgarden Started Wearing 90 The Original — And Why the Stretch Was Their First Choice

December 1989. The beginning of a story that took 35 years to tell fully.

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Sitting Down With Kim Thayil at Easy Street Records

Sitting Down With Kim Thayil at Easy Street Records

A Screaming Life: Into the Superunknown with Soundgarden and Beyondis Kim Thayil's first book. A memoir from the guitarist who co-founded Soundgarden. It's published by HarperCollins, written together with Adem Tepedelen, and it had been on our radar from the moment we heard it existed.

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90 The Original Legends

90 The Original Legends

Chris Cornell in the Classic 90 Tee — worn loud on stage by one of grunge’s most powerful voices.

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From the Top Down: Hat + Socks

From the Top Down: Hat + Socks

The Classic Hat is back — black six-panel, flat bill, the 90 raised in 3D on the front and stitched again by the snapback.
The socks go the other direction: white crew, black 90 logo running all over them.

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This Angry Pen of Mine: Recovering the Journals of Layne Staley by Layne Staley

This Angry Pen of Mine: Recovering the Journals of Layne Staley by Layne Staley

Layne Staley's own words, recovered from the journals he left behind. Lyrics, sketches, fragments — the things that didn't make it onto record. This isn't a biography. It's the inside of his head, on the page. Family-authorized. Proceeds support the Layne Staley Memorial Fund.

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90 Face Tee

90 Face Tee

The 90 Face Tee is the one that stares back. Our bold '90' sits right in the eye of a stylized face — a nod to the artists, skaters, and music-scene characters who always saw the world a little differently.

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What do we buy when we buy something that isn't for sale? Reading 'Not Dead & Not for Sale', a memoir by Scott Weiland and David Ritz

What do we buy when we buy something that isn't for sale? Reading 'Not Dead & Not for Sale', a memoir by Scott Weiland and David Ritz

"I am, I am, I said, I'm not myself / But I'm not dead, and I'm not for sale," sang Scott Weiland in Trippin' on a Hole in a Paper Heart. With those lyrics in mind, usingNot Dead & Not for Saleas the title of a memoir may seem not so much striking as somewhat problematic.

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Now They Come As One

Now They Come As One

All five 90 pins and the embroidered patch, together in one set — $14 instead of $15. For the denim jacket, the battle vest, the backpack strap, the guitar case.

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90 The Original Purple Tee

The Third Color

Purple is back after years away — and it's the only 90 tee that takes two inks. The circle is printed in black and white so it reads sharp against the purple instead of sinking into it.

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