About us

Kevin Staab, the founder of 90 Clothing, in an upside-down pose, expressing his playful and rebellious character, dressed in the brand's apparel.

Origin and Inspiration

"90 The Original" was sparked into life by pro skateboarder Kevin Staab during the unforgettable 1990s. More than a clothing line, it's a revival of an era electrified by the pinnacle of action sports and the raw, gritty sounds of grunge music. Born from the vibrant streets and dynamic skateboarding tours across Europe, our brand found its symbol in the '90' seen on European highway signs—a mark Kevin encountered and transformed from a simple speed indication into a boundary-defying emblem.

 

Chris Cornell performing live wearing a 90 Clothing brand t-shirt, embodying the spirit of the '90s grunge scene

Heritage and Legacy

This spirit of adventure and defiance catapulted 90 t-shirts into the legendary Seattle music scene, a journey made possible by Kevin's ties with Chris Cornell of Soundgarden. Icons like Eddie Vedder, Matt Cameron, Kim Thayil, and the innovative Tony Hawk embraced our designs, embedding our brand into the fabric of music and skateboarding history. Even whispers of the queen of pop, Madonna, embracing our designs showcase our wide-reaching impact on diverse music and sports personalities.

 

A sticker with the number 90 brand logo held up against the backdrop of Seattle's iconic Space Needle, symbolizing the brand's grunge heritage.

A Symbol of Rebellion and Authenticity

At "90 The Original," we are committed to carrying forward this legacy into the future. Our mission is to encapsulate the high-energy, spirited ethos of our roots while paving new paths. The iconic '90' logo is not just a brand; it's a symbol of a community hungry for adventure and intense, authentic experiences. We encourage you to be daring, to transcend limits, and to embrace the ethos of living '90' every day.

 

Anita, the current owner of 90 Clothing, seated casually by a sculptural artwork, showcasing her personal style in a 90 brand tee.

Music and Culture Connection

Our roots run deep in the grunge scene—a genre that challenged norms and gave voice to the unheard. This connection continues today through our co-owner Anita, who shares her passion for grunge music on her Instagram, fostering a community that lives and breathes the ethos of the '90s. Our clothing isn't just apparel; it's a statement of identity for those who value authenticity and originality.

 

Skateboarding Roots

Our journey began with skateboarding tours across Europe, and we honor this legacy by supporting skateboarders who push boundaries and embody the spirit of "90 The Original." The skate scene, much like our brand, values the journey—the falls, the triumphs, and the relentless pursuit of progression.

 

Brand Philosophy

Join our journey of tradition infused with innovation, where each piece of apparel narrates a tale of courage, creativity, and relentless pursuit of excellence. Discover our collections, where history's richness is interwoven into the very fabric of our future. We create for those who value authenticity, quality, and the stories woven into every stitch.

 

Join the Journey

We invite you to be a part of our story. Wear the legacy that has been shaped by open roads, iconic musicians, and the relentless pursuit of originality. Embrace the spirit of "90 The Original" and make it your own.