For music estates, artists and their management

Every catalog has its dates. We turn them into nights fans show up for.

We're the people behind 90 The Original, a grunge brand born in the '90s. We just ran a fan engagement campaign with the Chris Cornell Estate for Temple of the Dog's ten-year tour anniversary: the signup page, the giveaway, the fan list, the store and an online tour museum. Now we'd like to do it for you.

Start a campaign What we do

We've worked with

CHRIS CORNELLESTATE

Our latest show · with the Chris Cornell Estate

Temple of the Dog.
Ten years since the tour.

In November 2016 Temple of the Dog played their first-ever tour, for the album's 25th anniversary. Ten years later, the merch left over from those shows was still in storage, and it had to go. Too small a job for the usual channels. So we drove up to Seattle, loaded the boxes ourselves, and built a fan engagement campaign around the anniversary.

FoundLeftover tour stock, not a reprint
One postOn the official account: "comment for the link"
Signup pageGiveaway + early access. The list grows before day one.
Show nightsEvery anniversary night, a new room of the tour museum opens
The list shops firstEarly access by email
Public saleWhatever is left
Every weekA sales report for the estate

What we can do for you

Tonight's setlist

Play the whole set, or just the songs you need. Tap a song.

90 · AgencyAny night

Fan engagement campaigns
Anniversaries, release days, birthdays, box sets. Giveaways and fan stories around the date, so it lands as an event, not one more post.
Presale page + giveaway
A page that opens before anything is on sale. A giveaway where fans share their own photos and stories. The list grows before day one.
A fan list you own
Your email account, your login, your fans. We bring old fan lists back to life too: cleaned, checked, and asked again, kindly.
Archive stock, sold right
Leftover tour merch and old stock, photographed, priced and sold through Shopify, with a limit per fan so more fans get one.
The online tour museum
Night by night: the venue, licensed photos from the tour photographers, and the stories fans sent in. Worth a visit even if you never buy.
Fake merch taken down
We find bootlegs on print-on-demand sites and marketplaces and file the takedowns for you, as the owner's agent.
Weekly reports
Units by product and size, money in, stock left. In your inbox every week, in plain words.
Newsletters, all year
The list doesn't go quiet after the date. News, releases and the next anniversary, written in your voice.

Encore on request.

Now playing

Song 1 of 8

Fan engagement campaigns

Anniversaries, release days, birthdays, box sets. We plan the season around the date, with giveaways and fan stories, so it lands as an event, not one more post.

Song 2 of 8

Presale page + giveaway

A page that opens before anything is on sale. A giveaway where fans share their own photos and stories. The list grows before day one.

Song 3 of 8

A fan list you own

Your email account (we use MailerLite), your login, your fans. We bring old fan lists back to life too: cleaned, checked, and asked again before anyone gets a second email.

Song 4 of 8

Archive stock, sold right

Leftover tour merch and old stock, photographed, priced and sold through Shopify, with a limit per fan so more fans get one. We pack and ship.

Song 5 of 8

The online tour museum

Night by night: the venue, licensed photos from the tour photographers (always credited), and the stories fans sent in. Worth a visit even if you never buy.

Song 6 of 8

Fake merch taken down

We find bootlegs on print-on-demand sites and marketplaces and file the takedowns for you, as the owner's agent. We've done it for our own brand for years.

Song 7 of 8

Weekly reports

Units by product and size, money in, stock left. In your inbox every week, in plain words. No dashboards to learn.

The encore

Newsletters, all year

The list doesn't go quiet after the date. News, releases and the next anniversary, written in your voice.

Who owns what

Your fans stay yours.

A legacy is built over decades. We don't lock any of it inside our tools.

The fan listSits in an account in your name. You log in, you see every signup, you can download it any day.
PhotosOnly licensed or approved, and the photographer is always credited.
Fan storiesPublished only with the fan's OK: first name and city, their own photos.
Going liveNothing goes online and no email goes out without your OK.

Brand protection

An anniversary brings the bootleggers too.

When fans search for the shirt, they often land on a fake first. We find those listings and take them down, so the real stock gets the sale.

Example listings, not real ones. We file platform takedowns as the owner's authorized agent. We're not lawyers, and when a case needs one, we say so.

Every Monday

Know how the drop is doing.

One short report a week: what sold, in which sizes, what's left and what came in. Written so you can read it in a minute and forward it to the family, the label or the band.

How it works

From soundcheck to encore.

Four steps. You see everything before fans do.

Step 1
Soundcheck
A short call. You tell us the anniversary, what's in the archive, and how you want fans to feel.
Step 2
Rehearsal
We build the pages, the list and the store. You check it all and give the OK.
Step 3
Show nights
Launch. The page grows night by night, we answer fans, pack and ship, and send your weekly report.
Step 4
Encore
The museum stays up, the list stays yours, and we plan the next anniversary together.

Fans first.
Then the tech.

90 The Original grew up in skate and grunge culture. We've spent years in this world: trips to where the music started, record-store nights, museum screenings, a music documentary. We know what fans want to hold in their hands, and what makes them roll their eyes.

We're a small team. You talk to the people doing the work, and we answer every email ourselves.

An anniversary coming up?

Let's build your next campaign.

Write to us with the artist, the anniversary, and what's in the archive. A few lines is enough.

Email us admin@90theoriginal.com